Today with large format graphics, large TV’s and LED video walls its far easier to fully deliver your eye catching primary messages from the aisle as attendees approach. It could be that furniture should be minimized. Uncluttered exhibition booth designs with open spaces and set back reception counters will let attendees step off the aisle to understand your message and layout before engaging booth staff. Trade show marketing in an open inviting space that allow for a margin for safely is key. With a need for safer distance at trade shows event marketers willing to provide attendees a safer booth space may fair better than ones that change nothing post Covid-19. Shoppers want to step in, look around and decide where to go – simple right? Retail stores don’t do this? When you enter many retail stores the sales counters are set back towards the middle so that the entrances remain open and inviting. The result are uninviting trade show booth designs that require aggressive staff to pull attendees from the aisles. More trade show display counters, more meeting tables and more storage space for more booth staff to stash their belongings. For good or bad, exhibit design have historically evolved to pack more into the space provided.
Unexpected positive resultįortunately these new trade show exhibition marketing strategies may also result in an unexpected fresh looking and inviting booth design that is also a safer trade show design idea. This is more extreme but also possible as most people traveling for a 3 day show arrive the day before anyway.Įven with these measures in place it’s natural to expect that people will still prefer to keep social distance between themselves and others, just in case a few infected people get past the system. For trade shows, most attending will want to know everyone on the show floor will get their temperature checked, which is super easy to implement.Īnother suggestion is rapid test saliva swabs for all attendees and exhibitors the night before. In a post COVID-19 pandemic world when face masks are no longer mandatory, people will still want to feel safe attending face to face gatherings that promote social distancing.